Turn One Roof into Ten More in the Same Neighborhood
GoodRoof.ai helps roofing companies dominate subdivisions using AI-powered roof reports and proven neighborhood marketing - so you stop winning just one house while competitors grab the rest.
Email goes directly to Lurie Harrell Realty. No long-term contract required.
Homeowner wondering about your own roof? Get a free roof report here ›
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14 roofs were replaced in two years
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by 13 different roofing companies
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7–10+ jobs potential for one roofer
Tired of Replacing One Roof While Neighbors Go Elsewhere?
Most roofers still market address by address. But roofs in a subdivision are built at the same time with the same materials and face the same weather. When one fails, dozens are not far behind.
Confused Homeowner
In a 60-home subdivision in Charlotte, NC, 14 roofs were replaced in just two years - by 13 different roofing companies.
One smart neighborhood campaign could have turned that into a half-neighborhood win for a single roofer.
You do great work, but neighbors don’t know your company name.
Marketing is scattered across the city instead of clustered by subdivision.
Generic lead services send random, low-intent leads, not hot neighborhood demand.
What GoodRoof.ai Does for Roofing Companies
Finds the right neighborhoods
We identify subdivisions where roofs are hitting the same age and risk window - prime for replacement in the next 1–3 years.
Drives homeowners to AI roof reports
Co-branded campaigns offer homeowners a free AI roof condition report at GoodRoof.ai, positioning you as the helpful expert.
Sends you warm, clustered leads
When homeowners request their report and want quotes or inspections, those leads go straight to you - concentrated inside the same neighborhood.
How the Neighborhood System Works
Pick your test subdivision
We help you select a neighborhood where roofs are aging out together and the economics make sense.
Launch a simple campaign
Postcards, door hangers, social ads, email - everything drives homeowners to GoodRoof.ai for a free report.
AI educates homeowners for you
Homeowners get a clear, non-salesy roof condition report that builds trust and urgency without pressure.
Work a concentrated warm lead list
You follow up with interested homeowners in one tight geography - maximizing crew utilization and margin.
Low Risk, High Focus, Measurable Results
Start with a free test. Only scale if the economics clearly work.
No long-term contracts. Start with a single subdivision.
Clustered jobs = higher margins. Less drive time, tighter scheduling, better crew efficiency.
Exclusive or semi-exclusive neighborhoods. We avoid flooding one subdivision with multiple partners.
Real, trackable results. See how many homeowners requested reports, became leads, and converted.
Free Test Offer
We’ll help you run a test campaign in one subdivision. If it doesn’t produce the quality and quantity of leads you want, you walk away.
To get started, email lurie@lurieharrellrealty.com with the subject line:
What Homeowners See When They Visit GoodRoof.ai
Clean, simple site focused on roof health and planning, not hard sales.
Explanation of how roofs in one neighborhood often fail around the same time.
Fast form to request a free AI-powered roof condition report.
Option to request a quote or inspection from a recommended roofer - you.
Our job is to position you as the helpful, trusted expert, not another door knocker. Homeowners come into the conversation already educated and curious.
Roofing Company FAQ
Everything you need to know about the neighborhood system
How does the free test work?
We select one subdivision with you, run a focused campaign driving homeowners to GoodRoof.ai, and send the resulting leads your way. You only continue if the economics make sense.
What does it cost after the test?
Pricing is based on campaign costs and lead volume. The goal is simple: neighborhood marketing that’s clearly profitable and easy to scale.
Do you work with multiple roofers in the same area?
Our preference is one partner per subdivision (or clearly separated territories) to protect your brand and avoid confusion for homeowners.
Are these leads shared or resold?
No. We are not a generic lead marketplace. Leads generated from your campaigns are yours, not resold to a dozen competitors.
Who is behind GoodRoof.ai?
GoodRoof.ai is a collaboration built by Lurie Harrell Realty, combining real estate, style neighborhood marketing with AI to help roofers capture more roofs per neighborhood.